False Urgency
Wireless Audio
Liam's Signature Headset
This will not actually charge your card.
Sometimes, companies want you to think the world is on fire.
And they will throw all sorts of numbers, stats, and bright red text at you to make you think so! As noted in the Red Dot Effect section, the color red is a classic way to grab attention. It is the color of blood, fire, and stop signs. These physical and cultural associations make it quickly convey "danger".
So if you want someone to buy your product, what do you do? You throw a bunch of red numbers at them! You make them feel uncomfortable leaving the purchase on the table. They'll feel like they're missing out if they don't buy now. In this demo, the product is a generic pair of headphones. But you can imagine it being any product. The important thing is making it feel enticing.
Pitching this thing as a "Limited Time Offer!" in multiple places on a red background makes the product feel more desirable, even though the amount of time left to purchase it has nothing to do with the number of people viewing or buying it. The "Only 1 left in stock" text has no relevance on the number of sales. It could mean that the company understocked their product. Saying that "7 people are viewing this right now" doesn't necessarily mean that 7 people are buying it. There are just a few ways you can game a product page to make the product look far more popular than it actually is.
Giving the product a visible discount also contributes to the feeling of fleeting urgency. Even if the discounted price matches the original MSRP price, the fact that it's on sale makes it look like a great deal. A majority of users won't bother to check, and it can hook in users that would have otherwise been uninterested.
Of course, this demo is a bit contrived. Refreshing the page will reset the timer. But, these are the kinds of tactics that companies leverage when they want you to take a serious look at their product.