Skip to main content

A comprehensive glossary of example-driven UX design.

Anchoring

Elements that present an option as a pivot point for comparison, rather than as a standalone decision.

Attention

Elements that are engineered to efficiently capture and hold user attention.

Behavior

Elements that subtly play on human impulse to influence user behavior.

Coercion

Elements that are built to force users into decisions they may not otherwise make.

Priming

Elements that leverage context clues to prepare users to make a decision.