Skip to main content

A comprehensive glossary of example-driven UX design.

Anchoring​

Elements that present an option as a pivot point for comparison, rather than as a standalone decision.

Attention​

Elements that are engineered to efficiently capture and hold user attention.

Behavior​

Elements that subtly play on human impulse to influence user behavior.

Coercion​

Elements that are built to force users into decisions they may not otherwise make.

Priming​

Elements that leverage context clues to prepare users to make a decision.