Highballing
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When you're highballing, you're offering a price that is way higher than people expect to pay. This makes it a powerful tool to influence a user's perception of value.
Often, the colloqial definition of this term refers to offering a super high price to start and gradually negotiate it down. While using the highballed price as an anchor is a viable strategy, it isn't the only one. Sometimes, you can obfuscate prices and surprise users with sticker shock.
This is exactly what the demo is doing. The interface provides zero friction to add items into the cart. By the time you are aware of how much you are actually spending, going back to rework your entire cart feels like a chore.
Even if the user does decide to go back and construct the entire cart from scratch, they have to hold the prices of each individual item in their head and do the math to see how much their total is at any given time. This increases cognitive load and creates a hostile experience for the user.